加强企业文化建设,既是增强企业凝聚力、树立企业良好形象的需要,也是提高企业经营管理水平、培育核心竞争力的重要途径。企业文化是企业成熟的标志,也是企业经营发展的灵魂,使企业绿树常青的源泉。作为现代企业管理的重要组成部分,企业文化在企业经营管理中的地位和作用越来越突出,用先进的企业文化武装员工头脑,扎实推进企业文化建设,已成为当代企业刻不容缓的任务。 Strengthening the building of enterprise culture is not only the need to enhance the cohesion of enterprises and establish a good corporate image, but also an important way to enhance the management level of enterprises and nurture their core competitiveness. Corporate culture is a sign of enterprise maturity, but also the soul of enterprise management and development, so that enterprises source of evergreen trees. As an important part of modern enterprise management, corporate culture has become more and more prominent in the operation and management of enterprises. Arming employees with advanced corporate culture and pushing forward corporate culture construction has become an urgent task for contemporary enterprises.