“将欲取之,必先予之”,是说要想从对方赚取某种利益,首先给予对方一定的好处,“予”是手段,“取”是目的,这是我国古代一种颇有影响的谋略思想。这一谋略,在国外企业家的营销公关中,可说被发挥得淋漓尽致,精彩纷呈。予之有术,取之有道美国某城郊外,有块闲置多年没法利用的不毛之地。有一天,土地所有者终于想出了一个主意,他找到当地政府部门,对官员说:“我这块地不要钱,给你们盖所大学如何?”当地政府欣然接受他的建议,并马上调拨资金,组织施工。 “If you want to get it, you must give it first.” It means that if you want to earn some kind of interest from the other party, first of all give certain benefits to the other party. “To” is a means, and “take” is the purpose. This is a kind of ancient Chinese Influential strategy ideas. This strategy, in the marketing public relations of foreign entrepreneurs, can be said to have been played incisively and brilliantly. In order to know what to do, there is a land in the outskirts of a city in the United States where there is a barren land that can’t be used for years. One day, the land owner finally came up with an idea. He found the local government department and said to the officials: “I don’t want money for this place. How would you give it to the university?” The local government readily accepted his proposal and transferred it immediately. Funding, organization and construction.