2008年是国内汽车后市场发展坎坷的一年,去年下半年开始,金融危机传导至行业的速度之快、幅度之广、影响之深超出了很多人预期。危机伊始,很多厂家对这场危机对汽车后市场影响估计不足,但随着行业下滑趋势愈来愈明显,断言行业即将崩溃的言论又甚嚣尘上。危机之前,乐观的揠苗助长和悲观的杞人忧天都不足取,在外销锐减、消费乏力、渠道变窄的情况下,与其说我们面临的是经济危机,倒不如说我们遇到的是心理危机,一场对行业缺乏愿景、对自身匮缺信心的群体心理危机,从这个角度来看,3月举办的以“信心·2009”为主题的4S店高级研修班、4S店盈利模式论坛以及改装展览会等一系列活动起到了凝聚人心、重建信心的示范作用。 2008 is the bumpy year for the development of the domestic automobile market. Since the second half of last year, the financial crisis has been transmitted to the industry at a fast pace and with a wide range of impacts. The impact has exceeded many expectations. At the beginning of the crisis, many manufacturers underestimated the impact of the crisis on the automobile aftermarket. However, as the industry’s downward trend became more evident, the assertion that the industry is about to collapse collapsed. Before the crisis, optimistic growth and pessimism were not enough. In the face of sharp economic downturn and sluggish consumption, the channel we are facing is not so much an economic crisis as we are facing a psychological crisis and a crisis On the lack of vision of the industry, the lack of confidence in their own group of psychological crisis, from this perspective, held in March to “confidence 2009 ” as the theme of 4S shop senior seminar, 4S shop profit model forum and modified exhibition A series of activities have played an exemplary role of building up people’s hearts and rebuilding confidence.