论文部分内容阅读
当今世界,经济全球化持续发展,科技进步一日千里,国际竞争日趋激烈。一个企业要在激烈的市场竞争中立于不败之地,就必须重视企业形象的塑造,良好的企业形象已日益成为企业重要的无形财富和发展条件。因此,设计、塑造、维护企业良好形象已成为国内大多数企业家普遍关心的问题。本文就我国企业应如何正确地导入与实施企业形象战略
In today's world, with the continuous development of economic globalization, advances in science and technology are getting faster and faster, and the international competition is getting fiercer. If an enterprise is to remain invincible in the fierce market competition, it must attach great importance to the shaping of corporate image. A good corporate image has increasingly become an important intangible asset and development condition for an enterprise. Therefore, designing, shaping and maintaining a good corporate image has become a common concern of most domestic entrepreneurs. This article on how to correctly introduce and implement the corporate image strategy of Chinese enterprises