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这是一个不确定的时代,非线性变化以及“蝴蝶效应”在各个领域中都不断显现,对于高度依赖信息技术的传媒业来说更是如此。当前,澳大利亚媒体界的变化主要表现在受众的碎片化、个性化,企业竞争加剧,新的发行平台兴起,收入减少、成本压缩,创新驱动,兼并重组步伐加快等方面。这些不确定性和变化给传媒业带来了巨大挑战和冲击。在挑战和冲击之下,澳大利亚传媒业勇敢地面对不确定性和挑战,在变革中寻求创新。
This is a time of uncertainty. Nonlinear changes and the “Butterfly Effect” are constantly emerging in all fields, especially for the media industry, which is highly dependent on information technology. At present, the changes in the Australian media industry are mainly reflected in the fragmentation of the audience, personalization, increased competition in enterprises, the rise of new distribution platforms, reduced revenues, cost reduction, innovation-driven and accelerated mergers and acquisitions. These uncertainties and changes have brought huge challenges and shocks to the media industry. In the face of challenges and shocks, the Australian media industry has bravely faced the uncertainty and challenges and sought innovation in the revolution.