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网易本次奥运营销秉承了其一贯的“有态度”的风格。奥运期间,运用了多元的营销方式,既集结了传统的门户资源、新的创新移动资源,又有针对性地开启了新的广告模式。凭借新闻客户端以及门户优势,网易伦敦奥运报道以内容全面、报道迅速、策划丰富以及新闻客户端在移动资讯应用领域的优势,流量再创新高。根据缔元信全流量监测显示,网易门户总流量高出行业均值近四成。
Netease this Olympic marketing adhering to its usual “attitude ” style. During the Olympic Games, the use of a variety of marketing methods, not only built the traditional portal resources, new innovative mobile resources, but also targeted to open a new advertising model. With news client and portal advantages, NetEase London Olympic Games reported a comprehensive, rapid coverage, planning rich and news client edge in the field of mobile information applications, traffic hit a new high. According to the letter yuan full flow monitoring shows that the total NetEase portal traffic nearly 40% higher than the industry average.