重庆朝天门市场目前是“政府搭台、经营者唱戏”,其实质是政府管理市场,其弊端直接导致市场发展疲软。基于O.E.威兼姆森交易费用理论的分析,认为企业化是市场组织变革的基本思路,企业办市场,企业管市场是市场组织变革的具体措施。为此,组织变革,是朝天门市场再发展的契机。 Chaotianmen Chongqing market is currently “the government set up the stage, the operator singing the show,” its essence is the government to manage the market, the drawbacks directly lead to weak market development. Based on the analysis of the theory of O.E. 威 和 姆森 transaction costs, we think that enterprise is the basic idea of ​​market organization change. Enterprises do market and enterprise market is the concrete measure of market organization change. To this end, organizational change is an opportunity for further development of Chaotianmen’s market.