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党报的进一步改革,需要在多方面努力,其中最重要的也是当务之急的就是如何留住老读者,吸引、扩大新读者。(1)党报的新闻报道要调整工作的观念和思路,更换工作方法和手段,放下“架子”,做群众的知心朋友。(2)党报的报道内容要随形势的发展而发展,在满足读者需要和占领舆论阵地的策略性问题上要有相应的变化与调整,要为读者提供实实在在的帮助。(3)党报的形式也要创新,新颖别致是吸引读者的重要因素。(4)党报要积极参与到报业竞争的行列,融入现代新闻传播事业的过程,进而引起读者的关注,成为他们获得信息的重要渠道。
The further reform of the party newspaper requires a lot of efforts. Among the most important and top priorities is how to retain the old readers, attract and expand new readers. (1) The news reports of the party newspaper must readjust the concept and train of thought of the work, change working methods and means, put aside the “shelf” and become the close friend of the masses. (2) The contents of the reports of the party newspaper should develop with the development of the situation. Corresponding changes and adjustments should be made in meeting the needs of the readers and the strategic issues of occupying public opinion positions. Realistic help should be provided to the readers. (3) The form of party newspaper should also be innovative, novel and unique is an important factor to attract readers. (4) Party newspapers must actively participate in the ranks of newspaper competition and integrate them into the process of modern news dissemination, thus arousing readers’ attention and becoming an important channel for them to obtain information.