聚焦于那些不易改变的基础事实或许才是更好的商业策略。2016年对大多数营销人来说,是挑战大于机遇,这是非常艰难的一年。最大的艰难可能来自信息的粉尘化。过去我们常说信息碎片化、高度碎片化,看来已不足以形容今天信息爆炸的极致程度。你平均每天遭受多少条信息冲击?你还记得上周发生的热点是什么?昨天下午你都读了哪些消息?你又能回忆起其中多少呢?移动生态之下,变化正越来越快!当每件事都处于剧烈流 Focusing on those hard-to-change foundations may be a better business strategy. For most marketers in 2016, the challenge is greater than the challenge, which is a very difficult year. The biggest difficulty may come from the dust of information. In the past, we often said that information fragmentation and high fragmentation do not seem enough to describe the ultimate extent of information explosion today. How many messages do you suffer on average each day? Do you remember the hot spots that occurred last week? What did you read yesterday afternoon? How much can you recall? Moving is changing faster and faster! When everything is in intense flow