企业策划、市场营销之类,原本在市场学体系里就占有相当份量,是毋庸置疑的经济学理论之一。然而,在当今中国大陆,它却好像尚未登堂入室。这是为什么?曾读到本文集,作者于扉页自我介绍说,他曾经“在开口必称‘领导’的北方锤炼过,在出言必称‘老板’的南方浸泡过”(王育琨,2000)。还读到一篇文摘,说“北京动辄有上百位著名经济学家参与的‘春节团拜会’,在南方几乎是不可想象的”(张军,2002)。这两段话捏拢来给人的感觉是:中国的著名经济学家几乎都云集于京城(“北方”之确切所指),且几乎都是为被称为“领导”的官厅服务的。他们常年不进 Business planning, marketing and the like, originally in the market system to occupy a considerable amount of weight, is undoubtedly one of the economic theory. However, in mainland China today, it seems as if it has not yet been denounced. This is why I read this essay and the author introduced himself on the title page saying that he had been “trained in the northern part of the country that he would call” the leader “, and soaked in the southern part of the country where his speech was called 'the boss'” (Wang Yukun, 2000 ). He also read an excerpt, saying that “there are hundreds of well-known economists participating in the Spring Festival mission in Beijing, which is almost unthinkable in the south” (Zhang, 2002). The feeling that these two words are pinched together gives the impression that almost all the famous economists in China are gathered in the capital (the exact meaning of “the north”), and almost all of them are called “leaders” Guanting service. They do not get into the perennial