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对于医药广告来说,2001年4月1日具有特殊意义。在此之前的2000年1月1日,处方药与非处方药分类管理办法已经正式实施。2001年4月1日开始禁止部分处方药在大众媒体的广告宣传,确定第一批可以发布处方药广告的专业媒体。从此,医药广告的禁与放划出了界线。从1999年开始,药品广告取代了食品、家电,成为中国广告业的龙头。据2000年的统计,中国的药品广告为74.96亿元。占广告费总额的10.56％;医疗服务广告30.51亿元,占广告费总额的4.28％;医疗器械广告21.62亿元,占广告费总额的
For medical advertisements, April 1, 2001 is of special significance. Prior to January 1, 2000, the prescription management of prescription drugs and over-the-counter drugs was officially implemented. April 1, 2001 began to ban some of the prescription drugs in the mass media advertising, to determine the first batch of prescription drugs can be advertised in the professional media. Since then, the prohibition and planning of medical advertisements out of line. Since 1999, drug advertisements have replaced food and household appliances and become the leading advertising agency in China. According to the statistics of 2000, there were 7.496 billion yuan of drug advertisements in China. Accounting for 10.56% of the total advertising costs; medical services advertising 3.051 billion yuan, accounting for 4.28% of the total advertising costs; medical equipment 2.61 billion yuan advertising, accounting for the total amount of advertising