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约翰·威立出版集团始建于1807年,在长达200多年的历史中,从一个默默无闻的小印刷厂成长为世界第一大独立学术图书出版商和第三大学术期刊出版商,并且长期保持公司良性运转,这不得不让人赞叹其具有传奇色彩的营销手段及商业模式。目前集团业务包括商业、科技、烹饪、教育、旅
Founded in 1807, John Wiley Publishing Group grew from an obscure little printing house to the world’s largest independent academic publisher and third-largest academic publisher for more than 200 years, To maintain the healthy operation of the company, which had to make people admire its legendary marketing tools and business models. At present, the Group’s business includes business, technology, cooking, education and travel