在竞争不断加剧的商业社会,能否开发出消费者真正需要的产品,往往决定了企业的成败。美国著名的沃顿商学院在召开首届创新年会上,可口可乐、索尼等大企业的总裁坐在一起共同研讨新产品研发的话题。这些企业的领导人认为,在产品开发方面,企业有三个误区,而在这方面犯错误往往是致命的。 In an increasingly competitive commercial society, the ability to develop products that consumers really need, often determines the success or failure of the company. At the inaugural annual meeting of innovation held by the famous Wharton School in the United States, the presidents of large companies such as Coca-Cola and Sony sat together to discuss the topic of new product development. The leaders of these companies think that there are three misunderstandings in product development, and making mistakes in this area is often fatal.