论文部分内容阅读
目前中等职业学校的市场营销教学偏重理论、缺乏实践,制约着市场营销教学的顺利开展。随着社会进步和科学技术的不断发展,在这种模式下所培养的毕业生难以适应企业的用人要求。但是市场营销专业的实践问题有它的特殊性,除了在校内创建实训室或实训基地外,对企业实训基地有一定的依赖性。因此,学校与企业合作,共创营销实训基地对市场营销教学具有非常重要的意义。市场营销教学应该根据中等职业学校市场营销学教学特点,改革传统的教学思路,改变教师落后的教学观念和学生的学习观念,运用更加接近实战的教学手段,促进教学方法的改革,使市场营销教学适应当今形势发展的需要。
At present, secondary vocational school marketing teaching emphasis theory, lack of practice, restricting the smooth implementation of marketing teaching. With the progress of society and the continuous development of science and technology, the graduates trained in this mode have difficulty adapting to the employers’ requirements of enterprises. However, the practice of marketing specialty has its own particularity. Apart from creating training rooms or training bases in schools, it has certain dependence on the training bases of enterprises. Therefore, the school and business cooperation to create a marketing training base for marketing teaching is of great significance. Marketing teaching should be based on secondary vocational school marketing teaching characteristics, the reform of traditional teaching ideas, changing teachers ’backward teaching concepts and students’ learning concepts, using more practical combat teaching methods to promote the reform of teaching methods, marketing education Adapt to the needs of today’s situation.