“明星取代了模范,美女挤走了学者,绯闻顶替了事实,娱乐覆盖了文化,低俗压倒了端庄”,有受众如此描述时下中国一些传媒的风格。一股弥漫在新闻报道中的低俗之风,已与有偿新闻、虚假报道、不良广告一道,被公众列为中国传媒界的“四大公害”,并受到各界的强烈抨击。现实引人深思:传媒怎样塑造自身形象？人们真情疾呼传媒“要有一点精神”。那么,何谓传媒精神？或者说,传媒应该具备哪些精神？对此, 笔者认为:史学家的求实精神、企业家的创新精神和政治家的人文精神共同熔铸成传媒精神。 “The celebrities replaced the model, the beauty squeezed the scholar, the scandal replaced the fact that entertainment covered the culture, and the vulgar overcame dignifiedness”. Some of the audiences thus describe the style of some Chinese media nowadays. A vulgar style filled with news reports has been listed as “the four major public hazards” of the Chinese media by the public, along with paid news, false reports and bad advertisements, and has been strongly criticized by all circles. Reality draws deep thought: how does the media create its own image? People really cry for the media “a little spirit.” So, what is the media spirit? Or that the media should have what spirit? In this regard, I think: historians realistic spirit, entrepreneurial spirit of innovation and the politician’s humanistic spirit together into a media spirit.