我公司有2.1万名职工,是一个下辖31家工厂的大型骨干企业。近年来,我们围绕市场换脑筋,大胆抓机遇,使企业出现了效益增长高于产值增长的好势头。破“坐着等”的传统思维定势,换“以销促产”的脑筋1991年,我公司生产经营遇到了前所未有的困难。日用陶严重积压,大缸、酒坛等主要产品连寻找存放场地都很困难,全公司的库存一度达3000多万元。随之而来的是资金周转困难,有近三分之一的企业无钱购买原材料,付不起电费,发工资都要靠贷款。加上成本大幅度上升等因素,使得不少企业处于断粮停炊的危机之中。我们首先通过调查研究摸清 My company has 21,000 employees and is a large-scale backbone company that has 31 factories under its jurisdiction. In recent years, we have changed our minds around the market and boldly seized the opportunity to enable enterprises to see a good momentum of growth in efficiency over output value. Breaking the traditional thinking of “sitting and sitting” and changing the “promoting sales” strategy In 1991, our company’s production and operation encountered unprecedented difficulties. Daily pottery is a serious backlog, and major products such as large cylinders and jars are difficult to find in storage sites. The company’s inventory was over 30 million yuan. What followed was a difficult cash flow. Nearly a third of companies had no money to purchase raw materials, could not afford electricity bills, and had to rely on loans to pay wages. Coupled with the significant increase in costs and other factors, many companies are in a crisis of aborted food. We first find out through investigation and research