品牌需要有一定的文化底蕴。品牌资源的整合始于品牌命名,整合的关键在于产品与品牌形象的一致。影视剧作品、动漫作品、传统文化作品等文化产业中有丰富的可供企业选择的资源;此外,品牌授权也可以成为企业的又一选择。 Brand needs a certain cultural heritage. The integration of brand resources began with the brand name, the key is to integrate the product and brand image of the same. Film and television drama, animation works, traditional cultural works and other cultural industries are rich in resources for business choice; In addition, brand licensing can also become an alternative business.