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他们是这样一群人,他们是所在媒体的“财神爷”,担负着创收重任;他们不仅深谙媒体运作的全部流程,也是经营理财方面的行家里手,也因此,他们是现在电视行业的“香勃勃”。同时,他们是十足的商人,代表着所在媒体,与广告公司、企业讨价还价,在谈笑间签下一笔笔单子。俗话说,没有金钻头,不揽瓷器活。能够胜任广告部主任这个位置的都有着自己的两把刷子。为此,本刊特推出“我的经营我做主,广告部主任征文”专题,为的是给他们一个展示其经营思路、理念的平台,把他们经营中积累的一些闪光点展现给更多的人。从而惠及更多的媒体经营者,使中国的传媒产业更加兴旺繁荣。
They are a group of people who are the “God of Wealth” in the media they are in charge of. They are not only well versed in the whole process of media operations, but also the experts in financial management. Therefore, they are now the “ Vibrant. ” At the same time, they are full of businessmen, representing the media, advertising agencies, companies bargaining, signing a pen bill in laughter. As the saying goes, there is no gold drill, no way to live porcelain. Can be competent director of advertising this position has its own two brushes. To this end, the special issue of “my business I call the shots, director of advertising,” the topic in order to give them a platform to show their business ideas, ideas, to highlight some of the points they accumulated in business to more people. Thus benefiting more media operators and making the media industry in China more prosperous and prosperous.