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《现代推销技术》课程的实用性较强,在高职学校的学习过程中,学生若只认识到《现代推销技术》的理论知识是无法将其游刃有余地应用于实际工作岗位中。为了能够提高学生在学习《现代推销技术》中的实际应用能力,高职院校往往会引入项目教学法进行教学,通过模拟多个推销项目来提高学生对《现代推销技术》的理解,本文主要对《现代推销技术》课程引入项目教学法的实际应用情况进行分析和研究。
The practicality of “modern marketing technology” course is very strong. In the process of learning in higher vocational schools, students only realize that the theoretical knowledge of “modern marketing technology” can not be applied to actual jobs well. In order to improve students’ practical ability in learning “modern marketing techniques”, higher vocational colleges tend to introduce the project teaching method to teach and enhance their understanding of “modern marketing techniques” by simulating multiple marketing projects. Analysis and research on the practical application of the project teaching method introduced into the modern marketing technology course.