以应用型本科院校的学生特点为背景,对市场营销课程课堂教学现状进行了分析,提出了应用型本科市场营销课程课堂教学改革应从合理设置课堂理论教学和实践教学比例、课堂教学方法、课堂教学资源、课堂考核方式、课堂培养学生职业能力和素养等几个方面改革的措施。 Based on the characteristics of students in applied undergraduate colleges, this paper analyzes the status quo of classroom teaching in marketing courses and puts forward that the reform of classroom teaching in applied undergraduate marketing courses should be based on the reasonable setting of the ratio of classroom teaching of theory and practice, the teaching methods of classroom, Teaching resources, classroom assessment methods, classroom training students’ professional ability and accomplishment, and several aspects of reform measures.