一家企业要有效益,就必须维持和发展竞争优势。然而,以往企业的竞争优势都是建立在例如市场主宰、规模经济等上面,但目前的重点已转向能使企业前后一贯地提供顾客优异价值的能力上,这才是竞争优势的实质。国外的最新研究显示:“市场导向文化”办这些创造价值的能力,提供了坚实基础。 If a company wants to be effective, it must maintain and develop its competitive advantage. However, in the past, the competitive advantage of enterprises was built on, for example, market dominance and economies of scale, but the current focus has shifted to the ability to enable companies to consistently provide customers with excellent value. This is the essence of competitive advantage. Recent foreign studies show that: “Market-oriented culture” provides these solid foundations for the ability to create value.