全球性市场主导权,是指一个企业和区域(国家)对该产业的产品和服务在世界范围内的生产、交换和流通拥有定价权、渠道控制力或品牌影响力,从而主导该产业的全球市场竞争。市场主导权是产业主导权最直观及最终的表现形式,夺取产业主导权后主导者权益的实现也必须通过市场主导权来实现。 Global market dominance refers to the fact that an enterprise and a region (a country) have the right to control pricing, channel control or brand influence over the production, exchange and circulation of the products and services of the industry in the world so as to dominate the industry market competition. Market dominance is the most direct and final manifestation of the dominance of the industry. After the dominance of the industry is seized, the realization of the leader’s rights and interests must also be realized through market dominance.