当今的大众传播时代,社会文化的传播主要是通过大众媒介来实现的,大众媒介俨然已经成为社会生活中最重要的文化载体。报纸、杂志、广播、电视、互联网、手机等传播媒介,无处不在地渗透到了生活之中,也在各个方面影响到了人们的生活。正如斯诺所言“我们对社会的认识受媒介的影响如此之大,以至于得声称我们生活在‘媒介文化’中”。 In today’s era of mass communication, the spread of social culture is mainly achieved through the mass media, which has become the most important cultural carrier in social life. The media, such as newspapers, magazines, radio, television, the Internet and mobile phones, infiltrate ubiquitous life and affect people’s lives in all aspects. As Snow said, "Our perception of society is so heavily influenced by the media that we claim to live in ’media culture.’