营销部门将近60位中层干部一夜之间失去了岗位,他如何在一个国有企业里实施这起大手术?“品牌是命,顾客是天,服务是本,商业模式创新是年”。严刚这样谈他对营销的体验,他将之概括为“命、天、本、年”。这是七八年前严刚对营销的感觉,至今未变。他是如此喜欢这四个字——他将从中国当代国学大家和思想家范曾那里获得的这幅字挂在办公 Nearly 60 middle-level cadres in the marketing department have lost their positions overnight. How does he implement this major operation in a state-owned enterprise? “” Brand is life, customer is day, service is present, and business model innovation is year. “ Yan Gang talked about his experience of marketing, he summed up as ”life, day, this year ". This is the feeling of marketing just seven or eight years ago, has not changed. He so fondly remembers these words - he hangs the word from the Chinese contemporary scholarship and thinker Fan Zeng at the office