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媒介对老年群体的形象渲染,会在潜意识中引导人们对老年群体的看法和观念进行设定,但当前一些媒介对老年群体的形象所进行的渲染和设定,与现实中老年群体形象有着很大的差距。本文基于老年人媒体形象的特点这一研究基础,结合当前媒介传播中的形式和体系建设,就如何构建媒介老年形象提出一些建议构想。
The medium’s rendering of the image of the elderly groups will lead people to set their perceptions and beliefs about the elderly groups in the subconscious. However, some of the current media renderings and settings of the image of the elderly groups are quite different from those of the elderly people in reality Big difference. Based on the research foundation of the characteristics of the media image of the elderly and combining the forms and system construction in the current media communication, this article puts forward some suggestions on how to construct the media image of the elderly.