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传统广播电台在移动互联网时代受到强烈冲击,若想实现自身的可持续发展,就必须转变发展思路,顺应时代发展潮流,强化移动互联网所带来的效应,进行前瞻性战略转型。本文以传统广播电台产业发展作为切入点,分析广播电台在移动互联网时代的发展特点,对其发展趋势进行预测,并提出相应的转型策略,旨在进一步推动广播电台的良性发展。
Traditional radio stations in the era of mobile Internet have been strongly affected, if we want to achieve their own sustainable development, we must change the development of ideas, adapt to the development trend of the times, strengthen the effect of mobile Internet, forward-looking strategic transformation. This article takes the traditional broadcasting station industry development as the entry point, analyzes the broadcasting station’s development characteristics in the mobile internet era, forecasts its development trend and proposes the corresponding transformation strategy, aiming at further promoting the benign development of the radio station.