市场营销是一门实践性很强的专业,但在校学生在与企业接触的机会很少,无法亲临企业体验营销活动。因此,通过模拟软件系统让学生进行营销实践模拟,从多方面对营销专业学生进行实战训练十分必要。基于此,结合笔者的教学实践,按照因纳特工商管理实训综合软件的内容对营销实训环节进行设计,并对教学软件的教学效果进行分析,为营销类课程教学提供一种新的教学手段。 Marketing is a highly practical profession, but there are few opportunities for school-going students to engage with the business and can not come in for a business experience marketing campaign. Therefore, simulation software system allows students to practice marketing simulation, marketing students in many aspects of actual combat training is necessary. Based on this, combined with the author’s teaching practice, in accordance with the content of Intern’s business management training comprehensive software design of marketing training links, and teaching software teaching effectiveness analysis for the teaching of marketing courses to provide a new teaching means.