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相比于PC时代,移动端的随身性、易用性使用户的阅读和消费习惯都发生了根本性的改变。而对于营销者来说,如何适应移动互联网的冲击,迎接消费者行为习惯的转变并顺势做出策略上的调整就成为至关重要的命题。8月14日,MMA(Mobile Marketing Association)无线营销论坛2014在上海盛大开幕,现场不仅聚集了包括知名广告主、代理商在内的全球无线广告精英和高层决策者,也吸引了众多关注移动领域的营销行业从业者。论坛中就移动营销的现状和未来,深入讨论并分享了如何把移动营销引入其庞大的营销策略;如何从广告主预算中分得更多移动营销经费;向移动广告监测和效果衡量标准化迈进;跨媒体营销中的移动绩效;商业与传媒在移动浪潮中的同步转型等问题。
Compared to the PC era, portable side of the portable, easy to use so that the user’s reading and spending habits have undergone fundamental changes. For marketers, how to adapt to the impact of the mobile Internet to meet the changing behavior of consumers and make strategic changes with the homeopathy has become a crucial proposition. August 14, MMA (Mobile Marketing Association) Wireless Marketing Forum 2014 grand opening in Shanghai, the scene not only brought together, including advertisers, agents, including the global wireless advertising elite and high-level decision-makers, but also attracted a lot of attention to the mobile field Marketing industry practitioners. Forum on the status and future of mobile marketing, in-depth discussion and share how to introduce mobile marketing into its huge marketing strategy; how to get more from the advertiser’s budget for mobile marketing marketing; mobile advertising monitoring and measurement of standardization of progress; Mobile performance in cross-media marketing; issues such as the simultaneous transition of business and media in the mobile wave.