自《关于推动传统媒体和新兴媒体融合发展的指导意见》通过之后,传统媒体频频发力,切实推动传统媒体和新兴媒体的融合发展。大部分传统主流媒体初步形成了“微信+微博+客户端+网站+固有平台”的传播布局,一定程度上填补了在新媒体平台上的传播缺失,增强了自身的影响力。但,传统媒体应用新技术手段的限制以及传播思路的固化,新媒体原创产品尤其是较为有影响力的品牌产品并不多见。与传统媒体 Since the adoption of the “Guiding Opinions on Promoting the Integration and Development of Traditional Media and Emerging Media,” the traditional media has been making frequent efforts to promote the integration of traditional media and emerging media. Most of the traditional mainstream media initially formed a communication layout of “Wechat + Weibo + Client + Website + Inherent Platform”, to a certain extent, filled up the lack of communication on the new media platform and enhanced its influence. However, due to the limitation of new media technology and the dissemination of ideas, the original products of new media, especially the more influential brand products, are rare. With traditional media