随着人类的不断进步与发展,人们生活水平的逐渐提升,对精神生活的要求越来越高,人们开始分配更多的时间在旅游中,源自对健康的本能需求,在旅游中锻炼身心成为众多旅行者的心愿,因此,旅游与体育的融合不仅是产业发展的需求,同时是众多消费者的心灵渴望,本文从对两大产业融合的研究具有重要的现实意义。 With the continuous progress and development of mankind, people’s living standards are gradually increasing and their demands for spiritual life are getting higher and higher. People start to allocate more time in traveling, from instinctive demands for health, and in the tourism Therefore, the integration of tourism and sports is not only the demand of industrial development, but also the desire of many consumers. This article is of great practical significance in the study of the integration of the two industries.