当前,报业竞争不断深化,而适应读者需求、吸引受众关注始终是媒体赢得市场反响、实现社会效应的关键。对于作为掌握舆论宣传导向主阵地的党报而言,研究市场和读者、改进报道方式显得尤为重要,只有深入把握新时期新闻宣传规律,把 At present, the newspaper industry is continuously deepening its competition. To meet the readers’ needs and attract the attention of the public has always been the key point for the media to win market repercussions and achieve social effects. As for the party newspaper that holds the leading position for propaganda of public opinion, it is particularly important to study the market and the readers and to improve the reporting methods. Only by thoroughly grasping the law of press publicity in the new era,