中国油画的样式、风格、艺术语言以及价值取向等都受制于历史时代的发展,与社会文化土壤紧密联系在一起。中国油画每个时期的价值取向都与中国社会经济、政治和文化背景联系在一起,而中国油画大众化发展的价值取向也必须要与社会环境、时代发展的需要紧密结合。中国油画大众化发展实际上就是通过传播媒介进行传播的,并且能够满足社会大众文化趣味和精神需求的发展方向。虽然中国油画大众化发展的价值取向很容易被误认为是向低级趣味过渡,但实际上也是中国油画发展的表现。在当今文化转向的时代背景下,中国油画价值取向的转变也是不可避免的。伴随着各种艺术形式和语言表达方式的出现, Chinese oil painting style, style, artistic language and value orientation are subject to the development of the historical era, closely linked with the social and cultural soil. The value orientation of Chinese oil painting in each period is related to the social, economic, political and cultural background of China. The value orientation of the popularization of Chinese oil painting must also be closely integrated with the social environment and the development of the times. The popularization of oil painting in China actually spreads through the media, and can meet the development direction of the social interest and spiritual needs of the community. Although the value orientation of the popularization of Chinese oil painting can easily be mistakenly thought to be a transition to low interest, it is actually a manifestation of the development of Chinese oil painting. In the current era of cultural change, the transformation of the value orientation of Chinese oil painting is also inevitable. Accompanied by the emergence of various art forms and language expressions,