大众传媒几乎在所有文化中都有，但人类学家却没有给它们以应有的注意。这篇文章研究了当代人类学对大众传媒研究的贡献，从分析过去人类学对大众传媒的沉默入手，指出人类学方法非常适合于传媒研究的最新问题。这些问题包括消费者在利用和解释传媒时的多样性，以及媒体所在的社会、文化和政治语境。人类学家通过考察媒体表现在建立当代想象、自我和权力关系中的作用，参与了这些讨论。除了这些与观众相关的话题外，其它问题如制作人的不同作用、“平行文本”的存在、参与媒体的语境（包括外部环境、媒体综合和围绕媒体消费的活动），也开始得到注意，但仍需进一步深入的研究。在进行这些研究时，我们需要更仔细地看看享乐的作用和建设。我们还需要更准确地区分大众传媒与其它表述文化的性质和特点 The mass media has it in almost all cultures, but anthropologists fail to give them the attention they deserve. This article studies the contribution of contemporary anthropology to mass media research. Starting from the analysis of the silence of mass media by anthropology in the past, this article points out that the anthropological method is very suitable for the latest issue of media research. These issues include the diversity of consumers in the use and interpretation of media and the social, cultural and political context in which they are found. Anthropologists are involved in these discussions by examining the role of media performance in establishing the relationship between contemporary imagination, self and power. In addition to these audience-related topics, other issues such as the different roles played by producers, the existence of “parallel texts”, the context of participation in the media (including the external environment, media synthesis and activities surrounding media consumption) However, further research is still needed. In conducting these studies, we need to look more closely at the role and construction of hedonic. We also need to distinguish more accurately the nature and characteristics of mass media and other expressions of culture