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随着市场竞争的日益激烈,企业间的竞争越来越突出表现.为品牌的竞争,创名牌则成为许多企业经营发展的重要举措。日前,国家重点高新技术企业厦化集团其注册商标“厦华”(英文:XOCECO)被国家工商行政管理局授予“中国驰名商标”称号。这是厦门市第一个“中国驰名商标”。“名牌,从狭义上理解,就是驰名商标;从广义上讲,名牌是高质量、高市场占有率、高知名度、高美誉度的集中体现。但一个品牌的树立是一个复杂的系统
With the increasingly fierce market competition, the competition among enterprises has become more and more prominent.For the brand competition, brand-name has become an important measure for the development of many enterprises. Recently, XIAMEN (XOCECO), a state key high-tech enterprise, registered its trademark “Xoceco” (English: XOCECO) by the State Administration for Industry and Commerce as “China Famous Brand”. This is the first “well-known trademark in China” in Xiamen. "Famous brand, understood in a narrow sense, is a well-known trademark; in a broad sense, brand name is a concentrated expression of high quality, high market share, high reputation and high reputation, but the establishment of a brand is a complex system