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李.艾柯卡在美国几乎是家喻户晓,他是一个传奇式的人物。李.艾柯卡认为:“要成为一个企业家,就要首先学会营销,特别是智慧营销。”
Lee. Iacocca is almost a household name in the United States, he is a legendary figure. Lee. Iacocca think: “To be an entrepreneur, we must first learn marketing, especially smart marketing.”