微博以其自身传播信息的自由性、快捷性与多样化而受到大学生们的广泛青睐。这一新型的网络交通工具,一方面丰富了大学生群体的学习内容与生活方式,同时也因过度繁杂的言论信息而影响到这一群体正确价值观的形成与发展。因此,微博时代的到来,对高校思想政治教育工作的开展既提供了机遇也发起了挑战。高校思想政治教育工作应该把握机遇、迎接挑战,积极寻求打开思想政治教育新格局的有效途径。 Microblogging is widely favored by college students with the freedom, quickness and diversity of its own dissemination of information. On the one hand, this new type of network transportation tool enriches the learning content and lifestyles of college students and at the same time, affects the formation and development of the correct values ​​of this group due to excessive and complicated speech information. Therefore, the arrival of the microblogging era offers both opportunities and challenges for the development of ideological and political education in colleges and universities. Ideological and political education in colleges and universities should seize opportunities, meet challenges and actively seek effective ways to open a new pattern of ideological and political education.