数字生活毫无疑问的成为人们日益普遍的生活方式,消费者身处媒介环境的变化也让广告营销的方式发生了天翻地覆的变革。张开双臂去拥抱数字化的媒体时代,成为品牌宣传时的重要阵地。多乐士作为老牌的家居涂料品牌,在今年,将数字媒体平台作为与消费者互动和交流的工具,开展了一系列的数字营销传播方案,更创新的将时尚色彩与家具涂料相融合, Digital life has undoubtedly become an increasingly popular way of life, and consumers’ changes in the media environment have also brought about a drastic change in the way advertising is marketed. Open arms to embrace the digital media era, has become an important position in branding. Dulux, a veteran home paints brand, launched this year as a digital media platform for interacting and communicating with consumers. It launched a series of digital marketing communications programs that more innovatively blend fashion colors with furniture coatings,