2006年11月,始创于1936年的“鸡”牌味精被国家商务部认定为首批中华老字号,成为全国同行业唯一入选品牌。而之前,“鸡”牌味精曾在市场上消失两年多。是什么救活了它?使“鸡”牌味精起死回生的欧美投资集团董事局主席李金堂道出了其中的奥秘:老字号更要专业化发展,专业化发展的核心是持续创新,只有如此,老字号才能做成“强字号”。 In November 2006, the “chicken” brand MSG, founded in 1936, was recognized by the Ministry of Commerce as the first batch of Chinese traditional brands and became the only selected brand in the same industry in the country. Before, “chicken ” brand MSG has disappeared in the market more than two years. What saved it? Li Jintang, the chairman of the board of directors of the European and American investment group that revived “chicken ” brand MSG, revealed the mystery: the old-fashioned brand needs more professional development and the core of professional development is continuous innovation. , The old name can be made “strong font ”.