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笔者试图通过调查、对比、研究,尽可能全面地找出目前国内正版网络视频受认知与被接受的水平不高的原因,并提出相关建议。笔者认为,这一原因主要在于:定价不合理,选择余地不大,购买不方便,画面与音声质量不高(压缩比过大),所采用的技术措施过于不合理,人们维护正版的意识不强,宣传力度不够,支付安全等。相应地,改变这种现状的途径具体有:分类合理定价,增加供给节目品种,创新收费体制,提高画面与音声质量,限制技术措施的使用,加大宣传力度。
The author attempts to find, through investigation, comparison and research as much as possible, the reasons for the low level of recognition and acceptance of genuine domestic online video currently and put forward relevant suggestions. The author believes that this is mainly due to: pricing unreasonable, little choice, inconvenient to purchase, picture and sound quality is not high (compression ratio is too large), the technical measures used are too unreasonable, people maintain genuine awareness Strong, not enough publicity, payment security. Correspondingly, the ways to change this status quo include: classifying reasonable pricing, increasing supply of program varieties, charging system innovation, improving the quality of pictures and sound, limiting the use of technical measures and increasing publicity efforts.