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旅游展会:讲形式、重特装、轻市场。尤其是国际、国内旅游交易会10多年不变,基本都搞成形象展示,鼓励特装,花几十万元而又创新不够。没有或很少以线路产品为重点,基本无主题。从1999年开始日本每年3月15日参加新加坡的国际旅游展中以旅行社为主,联合航空公司,只推出4月下旬至5月上旬的日本樱花节产品,现场咨询、预定、销售、收款。而我国的国际国内旅交会基本上是卖展位,“谁出钱,谁参加”。
Travel Show: Speaking form, heavy equipment, light market. In particular, the international and domestic tourism trade fairs have remained unchanged for more than 10 years and their basic image shows, encouraging special equipment and spending hundreds of thousands of yuan but not enough innovation. No or very few lines of products as the focus, the basic theme. Since 1999, Japan has been participating in the International Travel Fair in Singapore on March 15 each year. Travel agents mainly use United Airlines to launch only Japan Sakura Festival products from late April to early May. On-site consultation, booking, sales, payment collection . And China’s domestic and international travel trade is basically selling booths, “Who pay, who participated.”