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互联网企业曾一度对彩电企业的传统盈利模式造成极大威胁。如今,彩电企业自己搭建智能电视平台,传统的有线电视模式和电视游戏模式正处于紧密的“推倒重建”过程中。近年来,受国内家电补贴政策逐步退出、海外需求尚未完全恢复以及地产行业持续不景气带来的需求下降影响,电视行业的基本面差强人意。2014年,受世界杯效应的带动,彩电出口在前5个月成长超过40%,呈
Internet companies once caused a great threat to the traditional profit model of color TV enterprises. Today, color TV companies build their own smart TV platform, the traditional cable TV mode and video game mode is in the process of “rebuild.” In recent years, the fundamentals of the television industry have been far from satisfactory due to the gradual withdrawal of the domestic appliance subsidy policy, the incomplete recovery of overseas demand and the drop in demand caused by the continuous downturn of the real estate industry. In 2014, driven by the World Cup effect, the export of color TV increased by over 40% in the first 5 months, showing