齐鲁电视台的1+X媒体组合开创了混媒传播的新模式。目前,传统媒体急需创新和突破。由于新媒体对传统媒体不断产生冲击,使得传统媒体被逐渐解构。在这个解构的过程中,有些业内人士曾提出“媒介碎片化”的概念,其实,这 Qilu television 1 + X media portfolio created a new model of mixed media. At present, traditional media urgently need innovation and breakthroughs. Due to the continuous impact of new media on traditional media, traditional media have been gradually deconstructed. In the process of deconstruction, some people in the industry have proposed the concept of “media fragmentation.” In fact, this