年初,京城有媒体调研,有位时年79岁的老妇,2014年1月养老金收入3500元,当月保健品消费1800元,超过月收入的半数。调研中了解到,以往,她有时一个月的养老金还不够买保健用品的,只好向子女求援。调研者称,如上状态的老人在京城不在少数。其实,就国内而言,哪里不是这样。有人分析,何以如此?概因有四:一是养老有保障,二是死亡的恐惧,三是保健的渴求,四是广告的忽悠。波士顿咨询公司在近期发布的报告《从洞察到行动:掘金中国保健消费品市场》 At the beginning of the year, there was media research in the capital. There was an elderly woman who was 79 years old in January. The pension income in January 2014 was 3,500 yuan. The consumption of health products in that month was 1,800 yuan, more than half of the monthly income. The survey learned that, in the past, she sometimes one-month pension is not enough to buy health products, had no choice but to children for help. Researchers said the above state of the elderly in the capital is not unusual. Actually, in China, where is not the case. Some people analyze why this is true for four reasons: First, there is security for the aged, and second, the fear of death. Third, the thirst for health and the fourth is advertising flicker. Boston Consulting Group recently released the report “From the insight into action: Nuggets China’s consumer health products market”