良好的城市形象是吸引投资、发展旅游、凝聚人心、搞活经济的有利条件。党报既负有通过传播手段塑造和推广良好城市形象的任务,报纸本身也是所在城市的一张文化名片,人们透过党报可以直接感受到该城市的文化和精神风貌。经济特区的党报要根据特区的文化特点塑造和推广特区改革开放的窗口形象。 Good city image is to attract investment, development of tourism, cohesion, invigorating the economy favorable conditions. Party newspaper not only possesses the task of shaping and promoting a good city image through means of communication, but the newspaper itself is also a cultural card in the city where people can directly feel the cultural and spiritual features of the city. Party newspapers in the special economic zones should shape and promote the window image of the reform and opening up of the SAR in accordance with the cultural characteristics of the SAR.