在新媒体日益普及的当下,新媒体传播的低门槛、信息的海量化、信息传播的交互性为科学素养的普及与舆论引导带来了机遇与挑战。信息管理者和传播者当抓住机遇,从政策和资金扶持、奖惩并举等方面进行策略性的转变与改革,以有效应对新媒体带来的挑战。 Nowadays, with the popularization of new media, the low threshold of new media, the mass of information and the interactivity of information communication have brought opportunities and challenges for the popularization of scientific literacy and the guidance of media. Information managers and disseminators should take the opportunity to make strategic changes and reforms in terms of policy and financial support, rewards and punishment and so on, so as to effectively respond to the challenges posed by the new media.