任何企业的市场营销活动都是在一定的社区中进行,企业必然会同这一社区整体乃至社区公众文化发生千丝万缕的联系。只有努力使企业文化与社区公众文化融为一体,才能赢得社会公众的信任与支持,从而使企业在这个社区中获得良好的发展环境。在一定的社区内,必然存在和发展着一套为该社区公众的大多数所共同接受的认同意识 Any company’s marketing activities are carried out in a certain community. Enterprises will inevitably be inextricably linked with the community as a whole and even the community’s public culture. Only by working hard to integrate the corporate culture with the community’s public culture can we win the trust and support of the public, so that the company can get a good development environment in this community. In a certain community, there must exist and develop a common sense of acceptance for most of the public in the community.