在市场行情疲软的当下,如何卖茶成为茶圈最热议的话题。从传统到互联网,从老一辈到新生代,茶商们绞尽脑汁出创意,花样百出做营销。在这些眼花缭乱的模式背后,是否有章可循,让从业者们不至于在卖茶的花花世界中“误入歧途”?“产品再造”大多数茶企仍然沿袭传统经营方式,还不太明白把茶当做消费品营销究竟是做什么,也没有行业标杆可以学习。倡导“放心茶品牌”的茶界营销人士 In the current weak market conditions, how to sell tea become the hottest topic of tea. From tradition to the Internet, from the older generations to the new generation, tea merchants rack their brains to create ideas and do everything in the market. Behind these dazzling patterns, are there rules to follow, so that practitioners will not be in the world of tea selling “go astray”? “Product Recycling ” Most tea companies still follow the traditional mode of operation, Still do not quite understand the tea as consumer goods marketing what exactly is done, there is no industry benchmark can learn. Advocacy “rest assured tea brand ” tea industry marketers