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The One Show(中文“金铅笔”奖)是由美国纽约 OneClub 设立的全球顶级广告创意大奖。溯源已80多年历史,是目前各大世界权威广告国际大奖中最为历史悠久的。OneShow 的主办机构 One Club 旨在提高全球广告创意的水准,其1000多名成员是来自全球各大广告公司的创作精英,是广告行业最受人尊敬的人物。在 One Show 奖项设立前,广告奖项都把重点放在视觉与文案上,但 One Club 向广告界宣称:将把创意作为一个作品是否有机会赢取 One Show“金铅笔”的主要标准。这种新颖的主张使 One Show 奖项成为了全球广告创意的最高荣誉,创意人的毕生追求与终极成就。One Show 奖项设置分三个类别:The One Show(平面、电台和影视),One Show Interactive(互动)及 One Show Design(设计)。2001年11月 One Show 开始进入中国内陆,在全国广告教育的最先诞生地厦门着陆,2002年7月第二届 One ShowChina 广告峰会在上海波特曼与金茂大厦举办。两次年会得到
The One Show (“Golden Pencil”) is the premier global creative advertising award created by OneClub in New York, USA. Origin has more than 80 years of history, is the world’s most authoritative advertising International Awards in the oldest. OneShow’s organizer One Club aims to raise the standard of creative advertising around the world. Its 1,000-plus members are creative elites from major global advertising agencies and the most respected figure in the advertising industry. Before the One Show Awards were established, advertising awards focused on visuals and copywriting, but One Club claimed to advertisers that creativity as a work would have the chance of winning the main criteria of the One Show Gold Pencil. This new claim makes the One Show Awards the highest honor in the world of creative advertising, the creative life-long pursuit and ultimate success. One Show awards are divided into three categories: The One Show (Print, Radio and Film), One Show Interactive (Interactive) and One Show Design (Design). In November 2001, One Show started to enter the interior of China and landed in Xiamen, the birthplace of the national advertising education. In July 2002, the second OneChinaChina Advertising Summit was held in Shanghai Portman Plaza and Jin Mao Tower. Two annual meeting