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本文通过叙述福建电视新闻频道产生的背景、定位和宗旨、新闻栏目的特色及受众定位,探析并说明了该新闻频道的发展思路与经营理念。在电视新闻不断受到网络新闻挑战的情况下,作为地域新闻频道,要想生存与发展,就要充分利用海峡两岸的地域优势,针对两岸受众对新闻的需求心理来设置栏目,形成具有闽台特色的滚动电视新闻频道。
This paper describes the background, positioning and purpose of news channel of Fujian TV, characteristics of news column and audience positioning, analyzes and explains the development idea and business philosophy of the news channel. As the news channel of the local area is constantly challenged by the Internet news, as a regional news channel, in order to survive and develop, it is necessary to make full use of the geographical advantages of both sides of the Taiwan Strait and set columns for the needs of the audience across the Taiwan Strait in terms of news needs, The Rolling TV news channel.