论文部分内容阅读
战略的概念及其思想最早来源于军事与外交。到了现代,尤其二战以来,战略的概念和思想得到了更为广泛的应用。在当今的工商企业经营管理中,企业战略管理已成为必备的基本工作。纵观历年来的《财富》杂志的世界500强排名,可以发现,这些榜上有名的企业之所以创造出经济奇迹而处于领先地位,有的甚至年复一年地统治着所处的行业,其奥秘不是运气,首先应归功于这些企业实施了成功的企业战略。
The concept of strategy and its ideas originated from the military and diplomacy. Since modern times, especially since World War II, the concepts and ideas of the strategy have been more widely used. In today's business management, strategic management of enterprises has become an essential basic work. Throughout the Fortune magazine's ranking of the world's top 500 in the past years, we can see that these well-known companies are leading the economic miracle. Some even rule their industries year after year, Its mystery is not luck, first of all due to the successful implementation of these business strategies.